string (n.) — a thread that ties two things together.
Subscription apps earn more the longer you swipe. String earns from venue partnerships — we only make money when you walk through the door on a real date.
The problem
When an app makes money from monthly subscriptions, your endless search is the business model. Matches that go nowhere aren't a bug — they're retention. We built String so the company only works when dating works.
A subscription app earns while you swipe, message, and renew. A date that actually happens is, to them, a churned customer. The math rewards keeping you in the app.
We earn when your match becomes a table for two at a partner venue. If you don't go on dates, we don't make money. That's the entire pitch — and the whole product follows from it.
The difference
Ten active matches, not an infinite deck. The cap makes every connection worth real attention.
A fourteen-day expiry keeps things moving. Matches become dates — or make room for ones that will.
Every date lands at a vetted Chicago venue, chosen for first-date energy — not left to "idk, wherever."
We measure success in dates that happen, not time on screen. String is built to be closed.