string (n.): a thread that ties two things together.
String earns when venues pay for placement, not from a subscription. Nothing about our business gets better the longer you're single.
The problem
When an app makes money from monthly subscriptions, your endless search is the business model. Matches that go nowhere aren't a bug. They're retention. We built String around a different incentive: venues pay us, not you. They only keep paying if real dates keep happening.
A subscription app earns while you swipe, message, and renew. A date that actually happens is, to them, a churned customer. The math rewards keeping you in the app.
Venues pay us a placement fee to be featured in recommendations. But venues only keep paying if String is actually sending them dates. Stop delivering, and they stop renewing. So the business still depends on dates happening, just not one transaction at a time.
The receipts
Every number below is sourced and linked. Nothing here is ours to make up.
What the industry runs on
The difference
Ten active matches, not an infinite deck. The cap makes every connection worth real attention.
A fourteen-day expiry keeps things moving. Matches become dates, or make room for ones that will.
Every date lands at a real Chicago venue, chosen for first-date energy, not left to "idk, wherever."
We measure success in dates that happen, not time on screen. String is built to be closed.